RAY (Finland's Slot Machine Association) offers entertaining and exciting games online and at thousands of locations around Finland. Usability testing for RAY's redesigned online gaming was arranged with Adusso’s UXblackbox™ technology.
Well-designed website structure helps users to engage with online services for consumer entertainment. Diverse possibilities can be available, but the users cannot be overloaded by expecting too much effort at once. Instead, a quick way to get started and have some good experiences will create the basis for sustainable relationship in consumer entertainment.